A recent study by McKinsey indicates that over 60% of U.S. shoppers now consider environmental impact a major factor when making purchases, especially when it comes to packaging. But convenience, product protection, brand perception, and price remain crucial. 

Clearly communicating your packaging’s sustainability credentials is key though as studies also show that a significant portion of shoppers are unsure about which packaging material truly minimizes waste.

“Recyclable” or “made with recycled content” claims are powerful messages that resonate with environmentally responsible consumers. Research from Boston Consulting Group indicates 78 percent of consumers are likely to purchase a product based on a “made with recycled content” claim, and 64 percent say it’s important for packaging to contain recycled content. 

For brands in categories like cosmetics and pharmaceuticals, the selection of recycled paperboard for their packaging has not been an obvious choice.  

The desire for brightness and whiteness has meant that bleached paperboards such as solid bleached sulfate (SBS) have been traditionally selected.     

PaceSetter Rainierᵐᶜ, our latest paperboard innovation, is a game-changer. It’s constructed from 100 percent recycled fiber, yet delivers the exceptional whiteness, brightness, and printability traditionally associated with bleached (virgin fiber) paperboards. 

Brands can now significantly increase the recycled content in their packaging portfolio without sacrificing the clean, crisp aesthetics that grab attention on crowded shelves. It’s a win-win for businesses and environmentally responsible consumers alike.  

Showcase your brand beautifully and responsibly with PaceSetter Rainier. Visit the web page to learn more.